"FTC to File Lawsuit Alleging Amazon Deceived Advertisers"
\-WSJ
https://www.wsj.com/tech/ftc-to-file-lawsuit-alleging-amazon-deceived-advertisers-d71039ee
As companies realize walled gardens have inherent conflict of interests and are not impartial like the trade desk, they will continue to shift away from them and demand more transparency.
Regulatory scrutiny on Amazon and Google highlights the inherent conflict of interest in "walled garden" platforms that act as both the marketplace and the ad seller.
This is a direct tailwind for independent, buy-side-only platforms like The Trade Desk (TTD). TTD’s core value proposition is that it does not own media inventory or compete with its clients, offering a transparent alternative to vertically integrated tech giants.
As such, as advertisers grow wary of hidden fees or biased auction mechanics, capital and ad spend are likely to shift toward independent DSPs.