What digital asset or tokenization strategy is your business currently running?

Genuinely curious how founders here are thinking about this.

I have been seeing more early stage teams experiment with things like tokenized loyalty, onchain rewards, and even using stablecoins for basic treasury flows, but it still feels like most businesses are either not touching it or just testing quietly on the side.

From your experience, what’s actually working right now without adding unnecessary complexity?

Would be great to hear real examples, not just theory.