Nike CEO just bought $1M worth of stock, insider confidence or signal?

Saw an interesting insider move today on blossom. Nike’s CEO, Elliot Hill, reportedly bought about $1,000,000 worth of $NKE with his own money, increasing his position by nearly 10%.

The stock is around $45 right now and has been trending up a bit recently.

Not saying this guarantees anything, but insider buying, especially from a CEO, always catches my attention. It usually feels more meaningful than analyst upgrades.

Curious how people here interpret moves like this. Do you see it as a strong bullish signal, or just noise in the bigger picture?