I work night shifts in a warehouse and do gig deliveries by day. I got tired of seeing everyday people priced out of the stock market, so I'm building a backdoor.

A dad here. My daily routine looks like this: I work the night shift in a warehouse, do the morning school runs, and hustle Shipt/Instacart/Spark delivery runs to make ends meet.

Now the shock 😂 I also have double master's degrees in Data Science and Risk Control. I've seen the math from both sides the institutional banking side, and the everyday working-class side.

The system is broken. We are all spending our paychecks just to survive buying groceries, diapers, and household essentials while Wall Street compounds wealth. The standard advice is "just budget and invest" (which is good), but when inflation is eating your paycheck, there is no extra money left to invest. This year alone I've missed over 5 weekly contributions because of a tight budget and rising costs.

So I thought of something that will build in a tiny way but will compound over years to replace those missed contributions, without me even making any changes to my budget. Right here is when ShopVestify was born. Right from the cradles of survival and hope.

I wanted to build a way for my family, and families like mine, to build wealth without changing our budgets or spending an extra dime.

It is a platform that captures the affiliate cash-back from the everyday shopping you are already doing at your favorite stores and automatically routes it into buying fractional shares of the S&P 500.

You shop at the exact same retail price. You don't put any of your own cash at risk. The cash-back just silently builds an investment portfolio in the background.

Apps like Acorns do something similar with round-ups, and Rakuten pays cash-back via check every quarter. ShopVestify skips the middleman the cash-back goes directly into your S&P 500 position, automatically, with no lock-in and no fees.

I just finished the landing page and waitlist last night, coding between shifts. I'm bootstrapping this entirely by myself and currently mapping the compliance and API architecture for the beta launch.

I'm building this in public and would love some brutal feedback on the concept, the execution, the prospects, or the obvious failure modes I haven't thought of yet.

Thanks