Source: [https://beincrypto.com/charles-schwab-moves-into-crypto-trading/](https://beincrypto.com/charles-schwab-moves-into-crypto-trading/)
Schwab confirmed it's on track to launch spot Bitcoin and Ethereum trading in the first half of 2026 through a new "Schwab Crypto" account via Charles Schwab Premier Bank.
The rollout starts with internal employee testing before a limited customer release, then full expansion to Schwab.com and the Thinkorswim platform. Schwab wants clients managing crypto alongside stocks, bonds, and retirement accounts in one place, removing the need for standalone exchanges. With $11.9 trillion in client assets and 46 million customers, even a small conversion rate represents a massive inflow into crypto markets.
Morgan Stanley is doing the same through E\*TRADE with plans to add BTC, ETH, and SOL. CEO Rick Wurster says roughly one-third of new Schwab retail accounts now come from customers under 28 and that demographic is driving the demand.
Does this hurt Coinbase and Robinhood, or does it just expand the overall pie?
