It's like fidelity is the number one mentioned brokerage that even among Bogleheads, y'all like to use it over the platform created by John Bogle (Vanguard).
Fidelity usually gets recommended over Charles Schwab, E-Trade, and pretty much every other other brokerage due to having fractional shares, good rates on cash sweep, a good credit card, cash management and bill pay features, etc.
Is Fidelity just that much better than everything else?