[https://news.northeastern.edu/2026/03/20/pokemon-cards-should-you-invest/](https://news.northeastern.edu/2026/03/20/pokemon-cards-should-you-invest/)
Two Northeastern finance professors weigh in on whether Pokémon cards actually belong in a portfolio and honestly the takes are more nuanced than I expected.
The Beanie Baby comparison is what got me. The argument is that Pokémon has real staying cultural power that Beanie Babies never had, which is why the market hasn't just collapsed. That tracks to me but I'm curious if others buy that.
