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REDDIT

How many of you go through financial statements of companies you are looking to invest in?

Curious how people approach this in general, and that's what sparked my post here. Do you read through 10-Ks and quarterly reports before pulling the trigger, or do you mostly go off news, gut feeling, and general sentiment? And if you do read them, do you find it straightforward or is there a learning curve? I've found it quite slow as I had to stop to look up terminology I wasn't familiar with especially since it seems different sectors sometimes have different terminology or things to focus on.