Safer x Binge Labs - Open to suggestions for a seed round for a Women Safety Platform.

**We are trying to raise a seed of 4cr to help us setup the physical infrastructure and close the b2b deals worth $1.6Mn we have in pipeline with a dating app, adventure zone and a few corporate companies that have agreed to purchase safer for their female workforce. The minimum investment to participate in this round is as low as ₹2.6Lacs, and we've received commitments of ₹55Lacs from fellow redditors already, if you’re interested or know someone that might be interested in the same, please leave a comment or drop a DM. Please read below for more details.**

**Problem Statement:**

India is ranked 128 of 177 countries in women safety index. Current personal safety and civic safety apps in India stop at notifying your friends and family of the SoS request you raise. Notifications do not help physical threats, and this creates a massive trust vacuum for users and a liability for many uprising consumer facing enterprises.

**Solution:** we're a "Safety-as-a-Service" women’s safety platform that deploys trained responders (ex-servicemen) and surveillance drones via our proprietary network of 'Secure Hubs' placed across city, and real-time coordination with authorities & emergency services, all accessible with a triple tap at the back of your phone for just ₹200/month.

* *Is it practical?* Imagine hiring a bouncer for your personal security, but instead of having them on a day /week /monthly payroll, you can subscribe to Safer at ₹2400 / year and request a "trained ex-serviceman as your personal body guard" on-demand by raising an SOS during an emergency who will reach your location in 10 minutes or get you the necessary help by coordinating with the authorities as the case maybe.

***Regulations / legal:*** We work with a PSARA license, similar to how personal body guards and security services companies operate. We are under process of obtaining an "UAOP" for drones from DGCA and are working to create a frame work that allows us to request on-demand flight clearance in certain restricted zones from ADC & ATC via Rule 51 of the Drone Rules, 2021 & Writ of Mandamus (Article 226/32) - "Right to Life" (Article 21) exception.

**Use cases:** Industries like Bumble (imagine SOS for a date-gone-wrong emergency), Uber (ride-time SOS), MMT (an emergency at a concert or an event you booked on MMT), and physical establishments like Arcade / sports zones, having their establishment under a certified Safer-Zone --and a 100 more detailed use cases verified with B2b senior management professional.

* *\* Note:* *Yes, Uber / Ola does have an in-app SOS, that is again only a digital solution that connects the rider or the driver to their customer support escalates to your emergency contacts. \**

**Business / Revenue model:**

**B2B2C** \- Safer subscription offered as an employee benefit to female workforce by corporates. Typically corporates spend 10-13k / year for health insurance on an employee, we are In discussions with corporate insurance providers like MediAssist and PlumHq to make safer an add-on to their corporate offerings.

**B2C** \- Users can directly purchase Safer subscription on our mobile app after verifying their profile with Aadhar. We plan mass acquisitions at colleges with expat population. During our early research at a university in Bangalore, we found that parents, and men above the age 22 are happy to spend and buy a subscription for the women (daughter, GF, Sister, etc) in their life at this cost.

**B2B** \- Exclusive partnership with \[dating\] apps like Bumble / Match group to integrate Safer SOS API on their App, with an annual recurring partnership fee and an incident charge (from user) for each SoS triggered. Venue partnerships with nightclubs, arcade zones, cafe & more, wherein we establish a Secure Hub at 100 meters from their venue and brand them as certified Safer-Zone on our app and partner applications.

*Ex. Bumble pays $1M in exclusivity fee along with the annual partnership fee, we do not integrate safer with any other dating app in India for a fixed period of time. Despite the fact that not every one of their users will use a SoS, their marketing advantage for integrating such a ground level safety feature will drive larger revenue and valuation, given a company like Bumble reported 200% YoY growth and $240Mn in annual revenue just from India.*

**Unit Metrics:** 2400 / year - subscription fee (only annual plans) which gives 3 free SoS / year, no roll overs. Rs. 200 incident charge per additional SoS. Wrong or accidental SOS triggers a penalty of Rs. 200 (only if ground team was deployed already).

* *Note: Not every girl will be in danger, not every day, and not everyone triggers an SoS, it works mostly like having an insurance, just in case needed, it's better to have an affordable service that can help on-ground, than to regret after being in an incident.*

**Fundraising Snapshot:** We are raising $1M to deploy 35 hubs, sign b2b contracts, setup backend control room and activate safer infrastructure in Bangalore in Phase 1. Our on-ground first-response mechanism and the safety infrastructure is projected to be multi-billion-dollar infrastructure play for the Indian urban ecosystem. However, currently we have strong revenue commitments and are looking to raise just 4Cr to deploy the hubs and sign the clients we have in pipeline and rely on revenue to create a healthy runway ahead until an official Series A.

Minimum number of hubs needed to operate in Bangalore - 35 (after critical discussion with police department and strategic planning for placement we arrived at the conclusion to cover 3 zones leaving out part of South Bangalore initially to focus only on the core 10 kms radius)

We are aiming to acquire 45k users in our first year. Then proceed for series A / growth capital to add more hubs and expand to 14 cities across India.

Those interested in participating can leave a comment or DM and we can get on a call and discuss it further. In this unpriced round we are raising 4cr with standard iSAFE notes that will be converted during our Series A and minimum investment to participate is ₹2.66Lacs.

**Note:** I believe we've been ignoring the problem for far too long, and after 2 years of intense research, speaking to more than 1000 victims and my struggle of 100s of conversations with authorities to make a straight NO to a YES, I believe it is the right time to deploy. One day I hope to generate enough revenue via B2B partnerships and B2B corporate sales that we can provide Safer at zero cost in tier3 and lower cities. I’m looking for partners who understand this problem and can see our vision of a sustainable billion dollar company alongside building India’s greatest impact startup.