You all know Coca-Cola the sugary beverage people enjoy around the world. Known for its brand and drink Coca-Cola has been around for decades. But their Coca-Cola Freestyle machine is quietly growing and giving Coke another unique competitive advantage. These freestyle machines can give consumers multiple choices of drinks and the ability to mix multiple drinks. But not everyone realises this has made Coca-Cola hundreds of millions or more. This machine helps Coca-Cola know what favours people are using the most which means they know what drinks work and they can promote it. Saving on marketing costs as they know what to focus on. Also with people mixing drinks it can give Coca-Cola ideas for new drinks which can also help grow the business
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