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REDDIT

Google is launching Project Genie, an experimental research prototype that lets you create and explore worlds.

T
Jan 30, 2026 · 16:10

"In August, we [previewed Genie 3](https://deepmind.google/blog/genie-3-a-new-frontier-for-world-models/), a general-purpose world model capable of generating diverse, interactive environments. Even in this early form, trusted testers were able to create an impressive range of fascinating worlds and experiences, and uncovered entirely new ways to use it. The next step is to broaden access through a dedicated, interactive prototype focused on immersive world creation.

Starting today, we're rolling out access to [Project Genie](http://labs.google/projectgenie/) for Google AI Ultra subscribers in the U.S (18+). This experimental research prototype lets users create, explore and remix their own interactive worlds."

Source: [https://blog.google/innovation-and-ai/models-and-research/google-deepmind/project-genie/](https://blog.google/innovation-and-ai/models-and-research/google-deepmind/project-genie/)

Unity is down over 20%, Take Two and Roblox down 10%.

I can't imagine how far this tech will go 1yr, 5yr, 10yr down the line. The dystopian world where everybody is logged into a virtual world seems inevitable at this point.

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