The plans for Siri relying on Gemini seems contradictory to their privacy moat and basically admittance of defeat. Their product innovation is stale AF - they used to drop fire every presentation now they just show the same phone with a new screen. The design is boring. Risk averse and ripe to be disrupted - you even look at small British companies like Nothing and think well at least they are trying to drop some new design or features with the AMOLED and lights all over it even though it is a minor tweak. Apple has no tweaks. I don't see or hear anything in their product pipeline that is particularly exciting. When is the last time Apple dropped something revolutionary where you are like 'damn I am gonna buy that'? What is even the growth part of their business, they don't even do AWS type shit as far as I know?