I don’t see many people talking about Booking Holding (BKNG) but it might be a good opportunity to diversify portfolio.

I am looking at BKNG stock ($5 400/share).

I live in Canada and I have been traveling since I am a 15 in Europe and USA.

6 months ago I went back to London, UK. I went for the first time in 2015. I was surprised that I had to buy a ticket with a 15 minutes entry time for every popular attraction. I did not have to do that 10 years ago.

I quickly realized that the world population is growing and more people have money to travel.

I tought about investing in cruise line companies like Royal Caribbean or NCL or hotels brand like Hilton or airplane companies like Boeing.

When I book my hotel, car rental and plane ticket with booking, Kayak and other websites, I can easily save 50-100% of the cost of my trip.

Booking can be a great stock to diversify your portfolio in the travel sector in my opinion.

I am thinking about investing 1% of my portfolio value in this company.

What do you think ? 🤔