Goldman's report on FO investment: 25% of FOs already invested in sports, and another 25% are actively exploring it.
Why the surge?
1️⃣ Sports assets are seen as inflation hedge
2️⃣ Blend passion and prestige with long-term value creation
3️⃣ Patience is easier for family offices
The appetite is uneven:
➡️ 71% want exposure to men’s major leagues
➡️ Just 19% interested in women’s leagues
➡️ 31% interested in venues/RE and streaming technology
Blackstone's David Blitzer, is the first person with equity in all five US major sports leagues.
The question is - is FO investment a leading or lagging indicator of where to invest?
Full report:
[https://www.goldmansachs.com/pdfs/insights/articles/adapting-to-the-terrain/family-office-investment-insights-report.pdf](https://www.goldmansachs.com/pdfs/insights/articles/adapting-to-the-terrain/family-office-investment-insights-report.pdf)