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REDDIT

How much of my own money should I invest into my app?

S
Apr 6, 2025 · 11:22

I’ve been working on an app for over a year now with a dedicated team. My main work is as a freelance privacy consultant, but I haven’t had a job to work on for a few months. This means I’ve been using my savings to fund the further development of the app. I’m happy to do so, as I really believe in the potential success of the app (basically a productivity RPG) and I have sufficient savings to do so for a while. There’s also the upside that I now have a lot more time to spend working on the app alongside the team. However, I’m wondering to what extent I should keep using my own savings, versus for example trying to find an investor for the app. A factor is also that I don’t want to give over (full) control to an investor, so in that case what options are there? Should I wait to look for an investor until I launch the app on the App Store/google play store, should I find one asap or not find one at all as long as I can fund it myself?

I apologise if this all sounds a bit vague. For privacy sake I don’t want to provide any specific numbers, but any general advice for a first time app developer would be appreciated!