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REDDIT

Why Has US Consumer Staples/Durables Performed So Poorly?

M
Mar 25, 2025 · 15:01

Outside of the Mag 7 and AI/BTC/meme stocks, a lot of the companies that make up the majority of our everyday lives have done terrible over the past 1-5 years.

Here's a few examples but others can be found everywhere you look. I think most people would agree that they engage with these companies on a daily basis & most (if not all) are profitable with reasonable P/E, yet they've seen such a destruction in their share price.


1-5 Year Losses

Kraft Foods: -20%

General Mills: -17%

PepsiCo: -15%

Ford: -20%

Dollar General: -40%

Target: -40%

Papa Johns : -40%

Wendy's: -20%

Macy's: -40%

Kohl's: -65%

UPS: -30%

Pfizer: -10%

For all this talk about a rotation out of speculative stocks and into defensive companies...that trade never materialized. Feels like negative headlines only effect a handful of tickers. For example: recent low retail spending/sentiment is negative for UPS & Kohls/Macy's but not for anyone else.

Are these companies just dead money now?