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Will Companies Keep Breaking Earnings Records Forever Due to Inflation?

M
Mar 14, 2025 · 16:00

Do companies ever report earnings adjusted for inflation? Since inflation lowers the real value of money, a company reporting record earnings doesn’t always mean true growth. Do investors and analysts factor in inflation, or do they focus too much on raw numbers? Does the stock market price in inflation correctly, or do headlines about record profits create an illusion of stronger growth than there really is?

This goes for anything.

"Record home prices"

"Record credit card debt"

"Record prices of groceries"