Barrons recently came out with an article detailing the hidden worth behind Yeti’s stock beatdown. May not look like much but Yeti has been steadily expanding internationally and its financials have been screaming growth growth growth. Sales grew more than 30% internationally to just under $340 million in 2024 alone. Strong $281 million in net cash at the end of 2024. Quickly moving out of China due to tarriffs and expects 80% of U.S. production capacity to be outside of China by end of 2025.
“But its not the lost popular waterbottle on the market”
Yeti never really focused on fashion and more on getting its products into the hands of athletes through partnerships with schools and teams. Coolers and drink ware survives hard knocks. They’ve always been pretty reliable and steady when it comes to growth and company rep. Not known as the “fleeting trend” but rather steady and the fallback brand for many Americans when they want something of high quality and not necessarily just a fleeting fashion trend.
Lmk what yall think.