Sell SHOP by May 16, 2026.

AI coding tools hit the mainstream and now it’s easier than ever to build a fairly complex and decent-looking website without any coding skills. At what point do the legacy website-builder companies become obsolete? My guess is Shopify will hold out the longest, because of useful payment integrations and plugins. Making a solid web-app using something like Claude Code is faster, easier, and might even look better than what you’ll get from a typical web-builder platform. Seeing as Shopify is …