AppLovin is a mobile technology company that provides a comprehensive suite of solutions to help businesses, particularly mobile app developers, grow and monetize their products. Their tools connect with 1.4 billion through mobile, TV, and other platforms. They support mobile ads through an AI/ML process to design and place ads. They make 350+ of their own apps that bring profit through in-app purchases and ads, but also is a goldmine of data that feeds the AI/ML platforms.
YTD: +764.20%
3 months: +277.96%
1 month: +108.24%
1 week: +15.76%
Market cap is $111 billion. I own 3.65 shares, i’m a dork, but their line chart is consistently green. I'll keep my $1200 in there and pretend to be a big boy.
Currently at $338.08 and Benzinga sets the target at $400.
Q3 2024 revenue of $1.2 billion, up 38.64% year-over-year. Last 12 month revenue of $4.29 billion, a 41.48% increase year-over-year.
Competitor Unity Software had Q3 2024 revenue of $446.52 million, down 17.95% year-over-year. Unity Software’s last 12 months revenue at $1.97 billion, a 3.13% decrease year-over-year.
Q4 2024 financials will be presented on February 11, 2025.
The company's core offerings can be divided into three main segments: Creative Agency, Software, and Apps.
SparkLabs helps design and launch ads for mobile apps and games. This includes playable ads, video ads, and ads on connected TVs. This has helped some companies into the #1 spot in the App Store and Google Play Store. AI has helped to generate ads as well, making the process more efficient - they claim it has saved 1600 hours of work.
Software makes up 56% of revenue. This includes AppDiscovery, which launched in 2023 and is an AI-powered tool to match advertisers with publishers. ‘MAX’ takes an advertisers inventory and runs a real-time competitive auction to place ads in apps. ‘Adjust’ is a SaaS for marketing companies to track stats, keeping them in the AppLovin network to see growth and drive them back for the next campaign. These are all run on AppLovin’s AXON ML tool and App Graph for data collection/analysis.
AppLovin has made over 350 free-to-play apps. There is a gain for in-app purchases and ads, but also collects data to make their AI/ML tech even better.
Their software has been part of multiple #1 apps, accelerated growth into global top 10 rankings, and helped increase installs. This is across games from multiple publishers, shopping, media, finance, and health & fitness. This includes Experian, DealDash, Enerjoy’s ShutEye app, SmartNews, and gaming studios like ABI Studio, Rollic, Say Games, and Azur Games.
Asked Perplexity to write this DD:
https://preview.redd.it/dk7ku2an923e1.png?width=1076&format=png&auto=webp&s=b1caf68da39d5c7c2f14b84c41c288cbba3dd8cd