HOOD and SOFI get lumped together a lot, but I don't think they're really competing at the core. Robinhood makes its money on retail trading and SoFi makes its money on retail lending, so the two have different cores. I'm not expecting much from Robinhood's banking push or its effort to bring on hedge funds, since institutional money rarely leaves where it already sits. I think SoFi wins enterprise accounts first. Meanwhile, the two stocks have been moving in opposite directions. I'm curious where people here land, especially anyone holding either one.
