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REDDIT

Planet Fitness (PLNT) - Bull Case

C
Oct 9, 2026 · 14:15

Down 60% on the year. 2026 guidance only fell from 9% rev to 7%

91% of gyms owned by franchises

Management claims miss came from a failed marketing campaign

Bear case
\- Growth was flat from q1-q2
\- debt 2.1 billion. 3.6x earning
\- open shareholder lawsuit

TLDR: I think it’s oversold. This biz is high-quality!

Bought a few shares at opening today. Planning on buying more…