Meta’s Muse Jumps to the Top of the Apple Store—and Triggers a Panic in the Stock Market - Barron's

Meta’s Muse Jumps to the Top of the Apple Store—and Triggers a Panic in the Stock Market

By Josh Schafer

Updated Sept 22, 2026, 1:27 pm EDT / Original Sept 22, 2026, 12:52 pm EDT

Key Points

About This Summary

* Fears that Meta’s new Muse AI model could disrupt various industries triggered a stock market decline on Tuesday.
* Shares of financial firms, insurance brokers, and travel companies fell, while Meta, Shopify, and PayPal shares rose.
* The Muse virtual assistant can book appointments, place orders, and send messages on behalf of users.

[https://www.barrons.com/articles/meta-muse-ai-agent-stock-market-sell-efb8807d](https://www.barrons.com/articles/meta-muse-ai-agent-stock-market-sell-efb8807d)