Nike reports tonight at a 52-week low. Its CEO and Tim Cook bought at $42 in April

Nike closed at $35.40 yesterday, down 54% from its 52-week high, and yields 4.6%.

In April the CEO, Elliott Hill, bought about $1M of stock at $42.27. Tim Cook, who sits on Nike's board, bought $1.06M at $42.43. Both are down about 16%.

The Street expects around $0.44 EPS on $11.3B of revenue tonight.

What would you need to hear on the call to buy here?