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REDDIT

Hertz down 75% $1.74: Operational Turnaround Or Falling Knife? Turnaround?

B
Sep 26, 2026 · 04:37

Quick Research shows:

* Turnaround Momentum: Q2 2026 revenue rose 10% to $2.4B, and adjusted EBITDA turned positive to $81M, indicating a steady sequential recovery.
* Operational Progress: Core benchmarks hit targets with RPU at $1,542 and RPD up 9%, while a modernized fleet rotation (94% newest models) helps lower monthly DPU below $300.
* Risks: Performance is heavily pressured by high vehicle recall disruptions, soft used-car residual values, and a restrictive $18.7B debt load sensitive to variable interest rates.
* Bullish Outlook: Analysts from Jefferies and Zacks note value in improving customer experience, stabilizing vehicle pricing, and evolving travel behaviors that support a steadier recovery path.
* Bearish Outlook: Morgan Stanley and Deutsche Bank caution that high leverage, used-car market volatility, and fleet transition execution risks continue to restrict near-term equity upside.

Worth holding or adding?