In short they're dooming themselves in a struggling economy.
Longer answer is it's a multibillion dollar company clawing at the walls of a well it threw itself into. If it were a startup it would have disappeared at least 2 years ago. They're throwing money into buying rights to nostalgic content while producing trash or good content they turn around and cancel before you know it exists. They may have money to support themselves and turn it around IF they listen to consumers, but that doesn't seem to be in the cards. Our economy is growing worse which means more people dropping excess bills and Netflix at the bottom of their well and toward the top of the budget cut list for people isn't promising.