I have been collecting data on investing tools for a project that I am building. The dataset now includes 361 tools, so I analyzed the prices.
Some results surprised me:
* 289 tools, or 80%, have a permanent free plan. This does not include limited free trials. I verified that 268 of these tools do not require a credit card.
* Of the 160 tools with comparable subscription prices, the median price is $20.83 per month.
* 84% of paid tools cost less than $50 per month. Only 13 tools start at $100 or more.
* AI tools have a slightly higher median price. However, when I remove plans that cost $100 or more, both AI and non-AI tools have a median price of $20.
* API access has a clearer effect on price. Tools with API access have a median price of $27 per month. Tools without API access have a median price of about $18.
* The number of categories that a tool covers has almost no connection to its price.
* At least 31% of the lowest advertised prices require an annual payment. The company shows a monthly price, but the customer must pay for a full year.
I used the lowest paid base plan for each tool. I converted annual prices to monthly prices. I did not include add-ons, trial-only plans, or plans without a public price.
Full disclosure: the data comes from Find My Moat, the investing tool comparison site that I am building.
Full analysis:
[https://www.findmymoat.com/stats/investing-tools](https://www.findmymoat.com/stats/investing-tools)
Which investing tools do you pay for? Do you think they are worth the price?