Alright so I saw this company The Trade Desk years ago and thought, wow, these guys are taking on Amazon and Google, i love supporting the underdog!
Bought my first share November 18th 2024, and as the savvy long term investor i am, vowed to DCA like a king.
That share was $117.40 a share (not very SSB). fast-forward to today, still here, still regarded, my lowest share purchase is $12.98.. (sweet)
This company is a turd, i mean just garbage. The CEO has way to many shares and whines every conference call, and leadership turnover has been a frigging rollercoaster. Oh yeah and they are totally losing market share to the big boys.
I havent sold any shares yet and heres why:
1. I am stubborn
2. Ive been in it forever and am a determined DCAr (feels like point 1 a bit)
3. Recent staff cuts
4. Recent analyst sentiment shifts
5. If ya zoom out, this could be an epic buying opportunity should the company turn it around.
6. Profitable and no debt, probably should have put this as point 1.
If I had zero shares and wanted a wild card, maybe id open a small position here, but since I have shares at a much higher price im buying a lot below $15. As a true regard, im dumping savings and trimming winning positions to DCA this.
Currently I am 42% down on the entire position with 2234 shares, no im not doing screenshots I use schwab and it doesnt allow em.
THIS IS NOT FINANCIAL ADVICE. ITS AN AWFUL INVESTMENT AND A LEARNING LESSON AND PERFECT EXAMPLE OF SUNK COST FALLACY. THIS IS NOT FINANCIAL ADVICE.
Theres tons of better plays then this, wish me luck 🍻