Why are analysts projected higher price targets for NRG Energy (NRG) Stock?

For a shrinking company that has been down -35.96% just this past year, why are so many analysts bullish on this stock? TipRanks 12 month forecast suggests a **80.87% upside** and the same on Market Beat!

I find it hard to believe that a company like NRG with a overwhelming negative public sentiment towards their predatory and high pressure marketing tactic has a positive outlook. Especially when the financials aren't that great either with a 2.5% profit margins with 30 billion in revenue.

What are analysts seeing in this stock? Data-Center build out?