Nike - no matter how much bad news the floor will be $40 (ok under 40 for like 5 hours every now and then). A ton of potential upside.

Even today with WMT down 10 % and all other retailers down massively NKE is not significantly going under 40 and if it does it’ll be back above 40 in a day or two.

I recently posted about how NKE would never close below 40. For five hours or so I was wrong. It bounced back up immediately after. The point is it will stick to $40 until good news comes but it will not go to 35 regardless of how much bad news comes.

This is the time to buy. You’ve seen it have a robust floor around $40 for six months now. What if next month they post poor earnings results? Well, it’ll stay around $40 for a little while longer. What if earnings are great? It most likely will go to $45 and eventually higher.

Buy now for a risk free investment is my point. You can’t go wrong at $40. Nike generated $46.4B of revenue and $3.1B of net income in FY2026. That's despite essentially zero revenue growth and a difficult turnaround. At $40, the market isn't paying for Nike to return to its former growth trajectory. You're effectively betting that management can merely get the business back to something resembling its historical profitability.

You don't need Nike to become a better company than it was. You need it to stop being worse.