The story of Nike's fall is well trodden territory. A turn towards Direct-to-Concumers and abandoning wholesale, allowed competitors to take over valuable shelf space.
Their products are "stale" and selling prices "too high"
I am not familiar the sportswear and sneaker industry so I have a few questions about Nike's future prospects
1) I have heard that fashion is fickle, does this apply to Nike? Is it possible for them to reverse their stale image with the right branding/collaboration?
2) A complain amongst redditors who are more familiar with sneakers is that their products lack innovation, compared to competitors. How long does it take, in your opinion, for CEO Elliot Hill to turn this around? What is the R&D turnaround time for sneakers?
3) Their dividend per share is now roughly on par wth their earnings per share. Do you think they should cut dividend to preserve case? I am aware their share repurchases have shrunk and a dividend cut will like crush the stock price.
Thank you