I've seen no shortage of posts declaring Nike a dead company beyond recovery that all hope is lost and customers have abandoned the brand. But fashion is a trend driven industry, and for a stock that is beaten down and dropped from the S&P 100, I believe the upside outweighs the downside.
What's popular now may not be as popular 5-10 years later however the same can be said vice versa.
People underestimate the cultural impact Nike still has on the world.