Nike ($NKE) is a great example of why investors should be OBSESSED with knowing every detail of the firm’s management and more specifically Leadership’s plans for the firm’s future before investing
and their efforts should be effectively Doubled or even Tripled in the event the company undergoes some leadership change/transition. More specifically; Investors need to pay RAZOR sharp attention to the CEO. Why?
because a company’s future value is ultimately determined by the decisions management makes with its brand, capital, and competitive advantages. Financial statements tell you what already happened; the CEO’s strategy tells you what management intends to make happen next.
Best case example today is $NKE. [The moment Nike’s leadership signaled that it was going to increasingly mass-produce previously scarce grails](https://www.wsj.com/business/retail/nike-reverse-innovation-stalls-rivals-gain-c3ed8e63) (these are products like the Off-White and Dior Nike collabs), retros, and collectibles, investors were being handed an enormous warning about the company’s future pricing power and Red Alarm bells should have been on DEFCON 1. Why?
Because the stock price was always going to eventually move to reflect how the Market did not Ignore the warning even if the **investors were willing to**. Nike had spent decades building scarcity, status, and collectibility into the economic value of those products, and management chose to try to more aggressively monetize that scarcity through volume rather than preserve it as long term brand equity. That is exactly the kind of strategic decision that can make an otherwise exceptional company an awful Stock to buy and NKE is that stock.
[which brings us to today: Nike leadership has pivoted AGAIN and is now telling investors to “Just trust us bro” like we dont have enough evidence that they are beyond COOKED ATP and](https://wwd.com/footwear-news/shoe-industry-news/nike-annual-shareholder-meeting-ceo-elliott-hill-progress-1239201228/) is why I have taken out a bunch of Reverse LEAPS where they payout if the stock keeps going down from here long term **NOT FINANCIAL ADVICE DO NOT FOLLOW MY STRATEGY**
Investors spend enormous amounts of time staring at P/E ratios, charts, and quarterly EPS, but one of the most important questions is clearly just soooo much simpler: **Does the CEO actually understand what makes this company valuable?** If the answer is no, eventually the financials and subsequently stock price will reflect it as well.