Netflix said Monday it has closed its upfront sales process, hitting its target of nearly doubling its ad commitments.
In reporting quarterly earnings last month, Netflix execs reaffirmed their expectation that ad revenue will hit $3 billion in 2026, twice the 2025 level. The streaming giant is in the fourth year of its exploration of ads, an initiative that reversed more than a decade of resistance to the idea. It now annually presents its wares in an upfront presentation to advertisers in New York, alongside other pitches from YouTube, Amazon, Disney and other big media sellers.
“This upfront proved that advertisers are more excited than ever to work with Netflix, where they can access the most engaged audiences, with an ad tech platform built to drive results, all centered around series and films that never disappoint,” Netflix ad chief Amy Reinhard wrote in a blog post.
[https://deadline.com/2026/08/netflix-wraps-upfront-fifa-womens-world-cup-1237030092/](https://deadline.com/2026/08/netflix-wraps-upfront-fifa-womens-world-cup-1237030092/)
