CHUC Is Shopping Itself. Here’s Why a Buyer Could Pay 15X–30X Today’s Price

Something very interesting is happening with Charlie’s Holdings (CHUC).

**The company announced this week they are shopping itself for a potential buyer.**

And one of the people with the most to gain or lose thinks the eventual number could be enormous.

Co-founder **Ryan Stump**, whose family represents roughly 30% ownership, believes CHUC could potentially fetch **$1-2 BILLION** in a strategic transaction.

That would represent roughly **15X–30X today’s valuation.**

Crazy?

Maybe.

But here's what makes the argument interesting.

# Big Tobacco Already Bought Some of CHUC’s Assets

R.J. Reynolds previously paid **$7.5 million for just 16 Charlie’s PMTA products**, with up to another $4.2 million in potential contingent payments.

CHUC still has **678 PMTA products.**

Now add another potentially valuable asset.

**They’re expected to launch the FIRST Age-gating flavored disposable vape THIS MONTH.**

Many industry experts believe that after the FDA just approved Glas Inc flavor pod with AG, they are about to make age gating mandatory for flavored vapes.

**Reynolds, Altria, JUUL…NONE of Big Tobacco has this product.**

If age gating eventually creates a regulatory pathway for flavored adult vaping products, those 678 PMTAs could become extremely interesting to Big Tobacco.

# Then Joel Block Weighed In

Well-known Wall Street VC and hedge fund veteran **Joel Block** recently argued that Charlie’s made the right decision by pursuing monetization rather than trying to commercialize everything itself.

That makes sense.

A small company owns the assets.

**Big Tobacco owns the distribution, capital, and regulatory machine needed to exploit them.**

So maybe investors are asking the wrong question.

It's no longer:

**“How big can CHUC become?”**

It's:

**“What would CHUC be worth to Big Tobacco?”**

Nobody knows whether Stump's **$1-2 BILLION** is remotely achievable. It's not an offer, and a sale at anything close to that valuation is far from guaranteed.

But with CHUC now looking for a buyer, 678 PMTAs, age-gating technology and an actual multimillion-dollar transaction with R.J. Reynolds already on the books...

**We may finally find out what these assets are really worth.**

And that's what makes CHUC interesting right now.

*Disclosure: Speculative OTC stock. This is my opinion, not financial advice.*