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REDDIT

A deep dive on Reddit for those who have the time

Hello. This is a very, very granular analysis on Reddit's advertising business that I wrote up on. RDDT is currently blowing up on X, and the sentiment seems quite interesting. Retail is very bullish, assuming that the 20% drop on earnings was overblown, and that stagnant DAU growth isn't as big of a problem as it seems. On the other hand, sentiment remains dismal with short interest at low-teens, and the stock not having reached the price it was at pre-SaaS selloff.

There is a lot of noise, but I do my best to go over what really matters.

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