I honestly think $CELH has one of the highest upside-to-downside profiles in the market right now.
I know saying it could be a 30x over the next 10–15 years sounds insane, but people said the same thing about Monster years ago. The difference is everyone seems fixated on slowing U.S. growth while ignoring the bigger picture.
The company is profitable, has a clean balance sheet, is still taking share in a growing category, has one of the best distribution partners in Pepsi, and has barely scratched the surface internationally. If management executes, I don’t think it’s unreasonable to believe today’s valuation could look incredibly cheap in hindsight.
Obviously there are risks—competition is fierce, growth could disappoint, and international expansion isn’t guaranteed. But that’s true for every growth company.
To me, the market has gone from pricing Celsius for perfection to pricing it like the story is over. I don’t think the story is anywhere close to over.
I’m continuing to buy.
Convince me I’m wrong.