Celsius valuation looking like a strong setup for the rest of the year. Also, another benefit is that it’s NOT the Ai trade.
Alani NU is not competing for the same shelf, it’s opening a whole new door. It’s been THE drink for Gen Z and millennial women. Go look at any college campus, any pilates class, any TikTok. That pink can is everywhere. Katy Schneider built a cult brand and Celsius just bought the entire cult plus the classic Rockstar brand.
This has brought them over 20% market share in the growing energy drink market, and their stock hasn’t caught up with the momentum of the brand. I have been holding since 2024 and i’m super excited to own this stock for years to come. Very bullish going into earnings tomorrow morning 🔥 My price target for the next 12 months is $60 and it’s sitting just below $30 today..
Thoughts and opinions on this one?