Celsius Holdings (CELH) just hit their 52-week low today, and as a 21 M college student, I struggle to see why it's performing so low price-wise. They are doing extensive advertising at my university (hiring promoters, handing out free cans, etc.) plus traditional advertising.
I won't say they have a chokehold on the Gen Z market but if we consider that Celsius (and Alani) is the primary energy drink sold at my and every surrounding university in Nashville, we can't say that these college-campus sales won't significantly help. Yes, there's a ton of energy drink brands but Celsius appears to have a strong hold on Gen Z consumers, many of whom either are willing to spend the money to use it as a study aid, to workout, and/or to perform at their new jobs. I feel like the company is being overlooked but it has a solid future ahead of it. From a observation side, Celsius seems to be a good idea, but something feels off for it to go down so far.
The chart appears to have plateaued for about a month, so it is bound to rise when campuses reopen in August, right?