The business has been around 25+ years, has a brand recognized in many places, makes good quality items, is growing in china, and still has 40% + gross margins. And also great ROIC. Their store level worker incentives used to be quite aligned and good for business (not sure if that's changed or not).
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I'm invested (although in hindsight I bought it at too high a price) but I'm looking for contradictory opinions. Why am I wrong?
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Sure it can be the next Nike and go down the shithole but at sub-10 PE seems like still value > price.
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Please can someone give me good disconfirming evidence so that I can see the other side better? And assess where I might be \*very\* wrong?