Seriously, it used to be so popular. At one time it had the whole fitness industry buzzing, and it was on every desk in my office, and now the only thing hot about it are the fire sales trying to clear the shelves at all major retailers.
This seems like such a lock for a long put. What am I missing?
My position (bought today) when the price of CELH was $35.03: CELH 9/18/26 25P