If you run a crypto firm and a platform told you publicly that 80% of the audience you're paying to reach isn't even human — would you keep running ads there? Because that's exactly what's happening on Twitter right now.
Nikita Bier, Head of Product at X, said it himself:
*"There is no technology in the world that could ever fix the spam replies of a crypto account — because 80% of crypto is simply bots."*
Then when creators complained about shrinking reach, he deleted his response and blamed the community instead.
*"CT is dying from suicide, not from the algorithm."*
On top of that, X is now auto-locking new crypto accounts until they verify identity. Bots flood your replies. Reach is throttled. And somehow — we're still paying for ads there.
It's time to diversify.
Facebook Real verified users. The sharpest ad targeting available.
Bluesky Fast-growing, nearly bot-free, and organic reach is wide open right now.
Mastodon Decentralised — just like crypto. Genuine communities, zero spam.
Invest in platforms that respect your community. Because X has made it pretty clear it doesn't.