My largest position by far is HITI , one of the most underfollowed names I've ever seen. Here are 6 reasons why you should BUY it and HOLD for the long term

https://preview.redd.it/d8u5fzg5lx3h1.png?width=900&format=png&auto=webp&s=e707005d02acb6dd80ea8ee0632ca3a642bd049e

[HITI](https://x.com/search?q=%24HITI&src=cashtag_click) grew its revenue from $8.7M in 2018 to over $500M in 2024, a CAGR of 96% Meanwhile, after the successful launch of its discount model program, its market share is now at 12%, compared to less than 4% in 2021. Expect to surpass 1 billion in revenue by 2030

https://preview.redd.it/nxcfmdp7lx3h1.png?width=1600&format=png&auto=webp&s=d25affc405005593319a643a1a564b02c8384fed

https://preview.redd.it/lhoit7m8lx3h1.png?width=1080&format=png&auto=webp&s=85bc74ea59e37cd6a5d1ae0818d3ae1676ead2a8

International expansion presents a huge opportunity. [HITI](https://x.com/search?q=%24HITI&src=cashtag_click) is strategically positioned to capitalize legalization of medical [\#cannabis](https://x.com/hashtag/cannabis?src=hashtag_click) in Germany, a market estimated at €2 bln this year and €5 bln by 2030. The company has repeatedly declared Germany as a gateway to Europe

https://preview.redd.it/kw0rtg9blx3h1.png?width=1080&format=png&auto=webp&s=f0e4281e8393e190d41a757086fae98836c4b7e9

Consistent revenue growth with market share expected to continue increasing over time.HITI With the Canadian market experiencing significant consolidation, market share should reach 15% within the next two years. Cabana club members are growing at an exponential rate

https://preview.redd.it/mn4lx8jdlx3h1.png?width=985&format=png&auto=webp&s=4bf17f8658d9e16a2583db20d948194b641e092f

Its new paid membership is now growing at the fastest pace ever. After the success of its free discount model, [HITI](https://x.com/search?q=%24HITI&src=cashtag_click) launched ELITE, a paid membership with even better offers. This initiative generates high-margin recurring revenue and an increase in loyalty

https://preview.redd.it/2rzyjhvelx3h1.png?width=900&format=png&auto=webp&s=78caa2309b4389895cdca2fc88a1371ca720cdfe

High Tide’s margins have been steadily increasing and are expected to continue improving gradually. [HITI](https://x.com/search?q=%24HITI&src=cashtag_click) initially sacrificed margins to launch the discount model program and become the market leader in its field.

https://preview.redd.it/ow1dej3glx3h1.png?width=1195&format=png&auto=webp&s=7d45573253197db7cf825b31b69f49b0d92489e3

Through economies of scale and several margin-enhancing initiatives, the company is now printing FCF and has never been in a stronger position. With 220+ stores as the largest national retailer and an ever-growing customer base, pricing power is only a matter of time.

Its Founder & CEO is the largest shareholder. He is very aligned to create value for shareholders. His vision is to become a top 3 in the industry in the next decade and I have decided to follow him on this journey

In 2009, Raj started the company with an initial investment of less than $50,000. Today, [$HITI](https://x.com/search?q=%24HITI&src=cashtag_click) is a multimillion-dollar empire and a clear leader in the industry.

And this is just the beginning. 1 billion in revenue will be the first big milestone High Tide's valuation makes it a no-brainer.

[HITI](https://x.com/search?q=%24HITI&src=cashtag_click) is trading at \~4x its NTM Adj. EBITDA, while the average for [MSOS](https://x.com/search?q=%24MSOS&src=cashtag_click) is \~9x. High Tide is the best-performing cannabis company and one of the very few that is already generating FCF, yet it remains the cheapest.

While most investors are avoiding this sector due to the most well-known names being companies that only destroy shareholder value, I'm taking advantage of this opportunity by investing in what I consider a hidden gem.

Thanks for reading share if you like