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REDDIT

Bought $AAPL at all-time highs and now I'm just sitting here

L
Jul 15, 2026 · 03:53

Ngl the timing could not have been worse. Pulled the trigger on Apple right at the peak, watched the entry price become the ceiling almost instantly. That specific kind of pain where you bought the top and now you're just watching it hover below your cost basis, refreshing the chart like it's gonna suddenly reverse for you.

The moomoo community has been full of $AAPL takes lately, lots of people either averaging down or just holding and hoping. Honestly both camps have a point depending on your time horizon.

The real question isn't whether Apple is a good company, it's whether you bought at a price that makes sense relative to where earnings and multiples are heading. At all-time highs that math gets tight.

Anyone else bag-holding from the top, or did you actually manage to trim before it softened?

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