Putting this out there for the small-cap/Nordic crowd. FSport AB is a Swedish gaming and media company out of Helsingborg, founded in 2013. They run a Daily Fantasy Sports platform (fsport.se), plus affiliate gaming portals (1X2.se, Trav.se) and a hockey-betting site, and they license white-label tech to operators. They hold a Swedish gambling license from Spelinspektionen.
The thesis is simple: their whole model is built around real sporting events. A World Cup is the single biggest engagement driver in football, and a company whose revenue rides on betting/fantasy activity and affiliate traffic stands to see a spike in usage when the tournament rolls around. If you believe the tournament pulls in casual players and boosts affiliate referrals to operators, FSPORT is leveraged directly to that.