Did anyone here get caught holding Stitch Fix ($SFIX) after the growth story fell apart?

During the pandemic boom, **Stitch Fix, Inc.** kept talking about strong customer growth, retention, and expansion plans, which made a lot of investors think the company was gonna stay one of the big e-commerce winners. But as demand slowed and the company started missing expectations, shareholders claimed management wasn’t being fully transparent about the business trends behind the scenes. The stock ended up getting crushed as the growth narrative completely unraveled.

The $32 million settlement covers investors who bought $SFIX shares between **June 9, 2020 and June 9, 2022**. The court has already approved the settlement, and investors can already start[ **filing claims** ](https://11th.com/cases/stitchfix-investor-suit)even though there’s still no official claim deadline announced yet.

Honestly feels like one of the clearest examples of how fast the “pandemic winner” trade flipped once consumer spending normalized. One year these stocks were untouchable, next year everyone acted like they never wanted to own them.