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REDDIT

Is NKE a good earnings play?

M
Jun 23, 2026 · 08:09

I have some NKE stock, down -30%, and I am not sure if I should sell NKE before earnings or not.
My assumption is that we are seeing the bottom, but the P/E ratio is still high at around 28, and considerably worse than Adidas at 15, and LULU at around 10

Is there any chance NKE could go again to previous highs at 169$, or is it permanently damaged due to competition and better investment oportunities?

Edit: I sold yesterday all my NKE shares. It is not worth the risk. I just hope I didn’t sell right at the bottom