Why do we analyse coins more than the people investing in and building them?

Bitcoin is the benchmark, but many people looking for larger returns naturally move into smaller projects.

The problem is that there are now millions of tokens. We analyse charts, tokenomics and market caps, but every project and its value is ultimately built and driven by people.

Why isn’t there better infrastructure for evaluating their credibility and reputation? Would that actually improve decision making or am I missing something?