Nike is a dying brand. Their stupid lotto system made shoes people want impossible to get and killed the hype. Haven't bought Jordans in years because I never got the ones I wanted. Now I don't even try. I buy other shoes I find cool and are available. I was so turned off by my experience trying to buy their Jordans that my consumer tastes changed for the entire company as a whole. I assume that is a feeling shared by my peers and their sales and stock have reflected that. I am considering opening my first shot position against them.