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REDDIT

Last quarter Lululemon sold more but made way less money

F
Jun 21, 2026 · 21:16

So sales went up, but the profit dropped about 37% in the same 3 months.

And it's not even about the leggings. There used to be a rule that let them ship products into the US without paying.a border tax. And that rule got removed last year. Now all packages get taxed which quielty ate their profit.

Everyone blames the brand while it's just a costums rule.

Made a quick video breaking it down if anyone wants the full story.